LEGAL PROTECTION OF CONSUMERS IN ONLINE SALE AND PURCHASE TRANSACTIONS
DOI:
https://doi.org/10.35316/hukmy.2026.v6i2.1402-1420Keywords:
Consumer, Illegal Products, Legal Protection, Online Transactions, Business Actors' LiabilityAbstract
This study aims to analyze the legal protection of consumers in online sale and purchase transactions involving the distribution of illegal slimming products, specifically DHA Beauty Slim Capsule, as well as to analyze the liability of business actors and government supervision in ensuring consumer safety in electronic transactions. This study employs normative legal research using a statutory approach and a conceptual approach. The legal materials consist of laws and regulations concerning consumer protection, electronic transactions, personal data protection, health, and electronic commerce. The legal materials were analyzed qualitatively and presented using a descriptive-prescriptive approach. The results show that consumers engaged in online sale and purchase transactions are legally protected through their rights to comfort, security, safety, and accurate, clear, and honest information concerning products. The distribution of DHA Beauty Slim Capsule without a valid distribution permit and containing sibutramine poses risks to consumer health and safety and potentially violates consumer protection provisions. Business actors are responsible for ensuring the legality, quality, safety, and accuracy of product information and for providing compensation when consumers suffer losses in accordance with applicable laws and regulations. The government, particularly through supervision of product distribution and electronic commerce, plays an important role in preventing the circulation of illegal products. In conclusion, consumer protection in online transactions requires consistent implementation of regulations, strengthened government and marketplace supervision, business actor accountability, and increased legal awareness and literacy among consumers to establish safe and responsible electronic commerce.
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