Dinamika fear of missing out dalam perilaku konsumtif generasi Z

Gladys Carissa Ardhany; Niken Titi Pratitis; Isrida Yul Arifiana

doi:10.35316/psycomedia.2026.v5i2.114-124

Penulis

Gladys Carissa Ardhany Universitas 17 Agustus 1945 Surabaya
Niken Titi Pratitis Universitas 17 Agustus 1945 Surabaya
Isrida Yul Arifiana Universitas 17 Agustus 1945 Surabaya

DOI:

https://doi.org/10.35316/psycomedia.2026.v5i2.114-124

Kata Kunci:

Consumtive Behavior, Fear of Missing Out, Generation Z

Abstrak

The development of social media and the ease of digital transactions have contributed to consumptive behavior among Generation Z, particularly through the phenomenon of fear of missing out. This study aims to examine Fear of Missing Out as a driver of consumptive behavior among Generation Z. A quantitative approach with a correlational design was employed. The participants were working Generation Z individuals aged 18 to 28 years who reside in Surabaya City. Data were collected using a Fear of Missing Out scale and a consumptive behavior scale based on a Likert format. Data analysis was conducted using a nonparametric correlation technique. The results indicate that Fear of Missing Out is significantly associated with consumptive behavior, particularly in unplanned purchasing, emotional responses to promotions, and pressure to follow trends. These findings suggest that fear of missing out functions as a psychological factor that encourages consumptive behavior among Generation Z. This study concludes that managing fear of missing out is essential in fostering more rational and adaptive consumption behavior. By addressing this psychological aspect, marketers and educators can develop strategies that promote healthier spending habits and encourage mindfulness in purchasing decisions. Future research should explore intervention methods that mitigate the effects of fear of missing out on consumer behavior, aiming to support Generation Z in making more informed choices.

Referensi

Afriani, W. N., Hermawan, A., & Jasman, J. (2025). Dampak e-commerce terhadap perilaku konsumen: Studi Perbandingan studi kasus belanja online dan offline di Kabupaten Bima. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 3(1), 197–208. https://doi.org/https://doi.org/10.59246/muqaddimah.v3i1.1233

Aini, N. F., Safitri, D., & Sujarwo. (2024). Perilaku konsumtif gen z dalam kehadiran tiktok shop. Jurnal Intelek Dan Cendikiawan Nusantara, 1(2), 878–888.

Alghaffaru, M. A., & Benardin. (2024). The impact of digital payments on shopping culture in the community of Bengkulu City. East Asian Journal of Multidisciplinary Research (EAJMR), 3(1), 93–106. https://doi.org/https://doi.org/10.55927/eajmr.v3i1.7345

Cahyani, R. O., & Pangestuti, R. (2023). Fear of missing out (FoMO) dengan social comparison pada mahasiswa pengguna Instagram. Psikoislamika: Jurnal Psikologi Dan Psikologi Islam, 20(1), 568–578. https://doi.org/https://doi.org/10.18860/psikoislamika.v20i1.20567

Fitria, K. R., Diana, D. A., Yulianto, E. P. A., & Nuruddin, I. (2023). Analisis pengaruh fear of missing out (FOMO) terhadap perilaku konsumtif mahasiswa generasi Z. Jurnal Ekodik: Jurnal Ekonomi Pendidikan, 11(2). https://jurnal.unimed.ac.id/2012/index.php/ekodik/article/view/68533

Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 26 (10th ed.). Badan Penerbit Universitas Diponegoro.

Gultom, D., Stefanus, G., Dirgantara, M., Pratama, R., & Hidayah, A. (2024). Dampak positif digitalisasi terhadap perekonomian Indonesia. Jurnal Konstanta: Ekonomi Pembangunan, 3(1), 1–12. https://doi.org/https://doi.org/10.29303/konstanta.v3i1.1078

Hidayat, S., Vivi Candra, Supriyanto, Arianto, B., & Putri, D. E. (2024). Studi fenomenologi media sosial dan perilaku konsumerisme generasi Z. Strategic: Journal of Management Sciences, 4(3), 123–136. https://doi.org/https://doi.org/10.37403/strategic.v4i3.278

Ilmi, A. R. M., Junaidi, A., Yusnanto, T., Kase, E. B. S., Safar, M., & Sari, M. N. (2024). Belajar di era digital: Memahami teknologi Pendidikan dan sumber belajar online. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(1), 782–789. https://doi.org/https://doi.org/10.31004/cdj.v5i1.24799

Indriyani, D., Sartika, S. H., & Artikel, I. (2022). Persepsi generasi Z pada penggunaan e-wallet selama pandemi covid-19. Widya Cipta: Jurnal Sekretari Dan Manajemen, 6(1), 68–74. https://doi.org/https://doi.org/10.31294/widyacipta.v6i1.12200

Isneniah, D., Nuryani, R., & Wulan Lindasari, S. (2024). Correlational study: Self-esteem and fear of missing out (FoMO) in emerging adulthood. Holistik Jurnal Kesehatan, 18(2). https://doi.org/https://doi.org/10.33024/hjk.v18i2.264

Jangkar, V. Y., Nalle, A. P., & Korohama, K. E. P. (2025). Hubungan antara fear of missing out (FOMO) dengan perilaku konsumtif mahasiswa Prodi Bimbingan Konseling Fakultas Keguruan dan Ilmu Pendidikan Universitas Nusa Cendana. Jurnal Bimbingan Konseling Flobamora, 3(1). https://doi.org/https://doi.org/10.35508/jbkf.v3i1.17808

Japutra, A., Gordon-Wilson, S., Ekinci, Y., & Adam, E. D. (2025). The dark side of brands: Exploring fear of missing out, obsessive brand passion, and compulsive buying. Journal of Business Research, 186, 1–11. https://doi.org/https://doi.org/10.1016/j.jbusres.2024.114990

Kotler, P., Keller, K., Brady, M., Goodman, M., & Hansen, T. (2019). Marketing management. Pearson.

Lemay, David. J., Doleck, T., & Bazelais, P. (2019). Self-determination, loneliness, fear of missing out, and academic performance. Knowledge Management & E-Learning, 11(4), 485–496. https://doi.org/https://doi.org/10.34105/j.kmel.2019.11.025

Linares, C., & Sellier, A.-L. (2021). How bad is the mere presence of a phone? A replication of Przybylski and Weinstein (2013) and an extension to creativity. PLOS ONE, 16(6), e0251451. https://doi.org/https://doi.org/10.1371/journal.pone.0251451

Malter, M. S., Holbrook, M. B., Kahn, B. E., Parker, J. R., & Lehmann, D. R. (2020). The past, present, and future of consumer research. Marketing Letters, 31(2), 137–149. https://doi.org/https://doi.org/10.1007/s11002-020-09526-8

Melinda, Lesawengen, L., & Waani, F. J. (2022). Perilaku Konsumtif Dan Kehidupan Sosial Ekonomi Mahasiswa Rantau (Studi Kasus Mahasiswa Toraja Di Universitas Sam Ratulangi Manado. Jurnal Ilmiah Society, 2(1), 1–12.

Milyavskaya, M., Saffran, M., Hope, N., & Koestner, R. (2018). Fear of missing out: Prevalence, dynamics, and consequences of experiencing FOMO. Motivation and Emotion, 42(5), 725–737. https://doi.org/https://doi.org/10.1007/s11031-018-9683-5

Pohan, M. Z., Nasution, T. A., & Pohan, S. (2025). Gaya hidup konsumtif generasi Z dalam era belanja daring Indonesia. Jurnal Ilmu Sosial Humaniora Indonesia, 4(2), 237–246. https://doi.org/https://doi.org/10.52436/1.jishi.205

Przybylski, A. K., Murayama, K., DeHaan, C. R., & Gladwell, V. (2013). Motivational, emotional, and behavioral correlates of fear of missing out. Computers in Human Behavior, 29(4), 1841–1848. https://doi.org/10.1016/j.chb.2013.02.014

Rahmantika, Ariani, F., & Susanti, R. (2024). Pengaruh Cashless Society dan Literasi Keuangan terhadap Perilaku Konsumtif Gen Z di Kota Padang. Shar-E: Jurnal Kajian Ekonomi Hukum Syariah, 10(2), 172–185. https://doi.org/https://doi.org/10.37567/shar-e.v10i2.3116

Ramadhani, O., & Khoirunisa, K. (2025). Generasi Z dan teknologi: Gaya hidup generasi Z di era digital. Jurnal Pendidikan Dan Ilmu Sosial, 3(1), 323–331. https://doi.org/https://doi.org/10.54066/jupendis.v3i1.2916

Rumbik, F. E. R. F. E., Kurniawan, R., & Ginting, R. (2024). Menguak perilaku konsumtif generasi Z dalam penggunaan digital payment dan literasi keuangan berdasarkan mental accounting: Sebuah studi fenomenologi. Jurnal Akuntansi AKUNESA, 12(2), 163–171. https://doi.org/https://doi.org/10.26740/akunesa.v12n2.p163-171

Sari, J. A., & Diana, B. A. (2024). Dampak transformasi digitalisasi terhadap perubahan perilaku masyarakat pedesaan. Jurnal Pemerintahan Dan Politik, 9(2), 88–96. https://doi.org/https://doi.org/10.36982/jpg.v9i2.3896

Schiffman, L. G., & Kanuk, L. eslie L. azar. (2007). Consumer Behavior (9th ed.). Pearson Prentice Hall.

Seputri;, W., & Yafiz, M. (2022). QRIS Sebagai Alat Transaksi Digital Generasi Z: Analisis Faktor. Adzkiya: Jurnal Hukum Dan Ekonomi Syariah, 10(02), 139–148. https://doi.org/https://doi.org/10.32332/adzkiya.v10i02.5259

Silvia, & Appulembang, Y. A. (2022). Social comparison dengan fear of missing out pada remaja pengguna aktif media sosial. Jurnal Bimbingan Dan Konseling Ar-Rahman, 8(2), 171–178.

Stivanus, C., & Agustina. (2025). Hubungan fear of missing out (FoMO) terhadap perilaku konsumtif pada penggemar BLACKPINK (BLINK). Pendas: Jurnal Ilmiah Pendidikan Dasar, 10(04), 307–316. https://doi.org/https://doi.org/10.23969/jp.v10i04.37202

Wachyuni, S. S., Namira, S., Respati, R. D., & Teviningrum, S. (2024). Fenomena fear out missing out (FOMO) terhadap keputusan pembelian restoran viral karen’s diner Jakarta. Jurnal Bisnis Hospitaliti, 13(1), 89–101. https://doi.org/https://doi.org/10.52352/jbh.v13i1.1382