PENGEMBANGAN USAHA KECIL BUBUK JAHE DAN KUNYIT MELALUI PENINGKATAN STRATEGI PEMASARAN

  • Mohamad Bastomi Universitas Islam Malang
  • Agung Suprianto Universitas Islam Malang
  • Mujahid Ansori Universitas Islam Malang
  • Moh. Fikri Alghifari Universitas Islam Malang
  • Faiza Nur Afiyah Universitas Islam Malang
  • Farah Fatimatus Zahro Universitas Islam Malang
  • Mega Pramesti Priyanti Universitas Islam Malang
  • Nabila Nafisah Rahmawati Universitas Islam Malang
  • Siti Ni’matul Umah Universitas Islam Malang
  • Zakia Bahama Putri Hawa Universitas Islam Malang
  • Andyka Rendy Indra Prasetya Universitas Islam Malang
10.35316/assidanah.v4i1.71-78

Abstrak

This small business of ginger and turmeric powder is a business undertaken by one of the housewives in Krajan hamlet. This ginger and turmeric powder business has problems related to branding and marketing. This causes this business to be relatively unable to develop. This service aims to improve the quality of instant ginger and turmeric powder business. The method used in this service is direct and gradual socialization and assistance. This community service is able to develop and improve the quality of small businesses of instant ginger and turmeric powder, so that in increasing product competitiveness, these businesses can excel and deserve to be recognized in national and international markets.

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As-Sidanah: Jurnal Pengabdian Masyarakat
Diterbitkan
2022-04-30
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Bastomi, M., Suprianto, A., Ansori, M., Alghifari, M. F., Afiyah, F. N., Zahro, F. F., Priyanti, M. P., Rahmawati, N. N., Umah, S. N., Hawa, Z. B. P., & Prasetya, A. R. I. (2022). PENGEMBANGAN USAHA KECIL BUBUK JAHE DAN KUNYIT MELALUI PENINGKATAN STRATEGI PEMASARAN. As-Sidanah, 4(1), 71-78. https://doi.org/10.35316/assidanah.v4i1.71-78
Terbitan
Vol 4 No 1 (2022): APRIL
Bagian
Articles

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