PEMBERDAYAAN KOMUNITAS LITERASI AL-QURAN MELALUI PENDEKATAN HUBUNGAN MASYARAKAT DIGITAL DAN ANIMASI EDUKATIF
DOI:
https://doi.org/10.35316/assidanah.v8i2.347-365Keywords:
Community Engagement, Digital Public Relations, Educational Animation, Qur’an Literacy, Social MediaAbstract
The limited use of digital media in community-based Qur’an education highlights the need for innovative learning approaches. This community service program aimed to strengthen Qur’an reading literacy through educational animation and social media communication. Using a participatory community engagement approach, the program involved Telkom University, PT Safwan Berkah Indonesia, and Qur’an learning communities in Bandung, Indonesia. The implementation comprised five stages: (1) identifying community needs through observation and stakeholder discussions; (2) developing animated educational content focusing on makharijul huruf; (3) implementing animation-based learning activities and introducing social media as an educational platform; (4) providing training and assistance to community partners; and (5) evaluating activities through participant feedback and satisfaction questionnaires. The program involved 30 participants across two activities at TPA Masjid Al-Istiqomah and PT Safwan Berkah Indonesia. The findings indicate positive participant engagement and acceptance of animation-based learning. Among the 29 survey respondents, 93.1% strongly agreed that the materials met their needs, and 96.6% strongly agreed that the organising committee provided satisfactory services. The program produced reusable educational animations and demonstrated the potential of collaborative digital communication to support community-based Qur’an education.
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