PENGEMBANGAN USAHA KECIL BUBUK JAHE DAN KUNYIT MELALUI PENINGKATAN STRATEGI PEMASARAN

Mohamad Bastomi; Agung Suprianto; Mujahid Ansori; Moh. Fikri Alghifari; Faiza Nur Afiyah; Farah Fatimatus Zahro; Mega Pramesti Priyanti; Nabila Nafisah Rahmawati; Siti Ni’matul Umah; Zakia Bahama Putri Hawa; Andyka Rendy Indra Prasetya

doi:10.35316/assidanah.v4i1.71-78

Mohamad Bastomi Universitas Islam Malang
Agung Suprianto Universitas Islam Malang
Mujahid Ansori Universitas Islam Malang
Moh. Fikri Alghifari Universitas Islam Malang
Faiza Nur Afiyah Universitas Islam Malang
Farah Fatimatus Zahro Universitas Islam Malang
Mega Pramesti Priyanti Universitas Islam Malang
Nabila Nafisah Rahmawati Universitas Islam Malang
Siti Ni’matul Umah Universitas Islam Malang
Zakia Bahama Putri Hawa Universitas Islam Malang
Andyka Rendy Indra Prasetya Universitas Islam Malang

10.35316/assidanah.v4i1.71-78

Keywords: Small Business, international market, marketing

Abstract

This small business of ginger and turmeric powder is a business undertaken by one of the housewives in Krajan hamlet. This ginger and turmeric powder business has problems related to branding and marketing. This causes this business to be relatively unable to develop. This service aims to improve the quality of instant ginger and turmeric powder business. The method used in this service is direct and gradual socialization and assistance. This community service is able to develop and improve the quality of small businesses of instant ginger and turmeric powder, so that in increasing product competitiveness, these businesses can excel and deserve to be recognized in national and international markets.

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