KOMUNIKASI DAKWAH KUA DAN HARMONISASI UMAT DI KECAMATAN SANDUBAYA

Abstract

This study aims to analyze and describe the communication strategies applied by the
Sandubaya Subdistrict Religious Affairs Office (KUA) in promoting religious moderation to
create harmony among religious communities in the region. This study uses a qualitative
approach with a case study design. Data were collected through participatory observation, in
depth interviews with KUA officials and community leaders, and documentation. Data analysis
techniques included data reduction, data presentation, and conclusion drawing to ensure the
validity of the findings. The results showed that the Sandubaya Subdistrict KUA's da'wah
communication was carried out through the integration of two main approaches: da'wah bil
lisan (verbal communication) and da'wah bil-hal (concrete actions). This strategy is
implemented through three pillars of activity, namely: 1) Massive socialization in the
“Kampung Moderasi Beragama” (Religious Moderation Village), 2) Institutionalization of
moderate values in the social structure, and 3) Integration of inclusive creed material. This
approach has proven effective in minimizing extreme understandings and strengthening
tolerance in a pluralistic society. This study emphasizes the role of the KUA not only as an
administrative unit for marriage, but also as a strategic facilitator in da'wah communication
based on strengthening religious moderation at the grassroots level.