PERAN ULAMA DALAM KOMUNIKASI POLITIK LOKAL: STUDI STRATEGI DAN PENGARUH PADA PEMILIHAN KEPALA DAERAH

Abstract

Moral support and political communication in the local area have a huge influence on the
victory of Regional Head candidates in Tapal Kuda. This research aims to analyze the role of
ulama in local political communication, the strategies used, and their impact on the results of
regional head elections. This research uses a qualitative approach with a case study method in
two areas that have a strong religious culture, namely Probolinggo, Bondowoso, Jember and
Situbondo Regencies. The results found were Moral Endorsement, namely ulama providing
explicit support for certain candidates, often by linking the candidate's character to religious
values. Dissemination of Political Messages through religious lectures, mass mobilization,
ulama mobilize their support base to attend campaigns and use religious networks to strengthen
political support.