POLA KOMUNIKASI SOSIAL DALAM PELESTARIAN BUDAYA JEG-AJEGEN: STUDI KASUS GOTONG ROYONG MASYARAKAT DESA SUMBERANYAR SITUBONDO

Abstract

This study aims to analyze the patterns and systems of social communication within the
"Jeg-Ajegen" mutual assistance (gotong royong) tradition in Sumberanyar Village, Banyuputih
District, Situbondo Regency. "Jeg-Ajegen" is a local wisdom of the Madurese-speaking
community which literally means "inviting one another" to assist others without expecting
financial compensation. This research employed a qualitative method with a case study
approach. Data were collected through in-depth interviews with community leaders and local
residents, field observations, and documentation. The results indicate that the sustainability of
the "Jeg-Ajegen" tradition is supported by three main communication system patterns: (1)
Linear Communication, which is one-way communication via mosque or mushalla
loudspeakers for collective activities such as cleaning drainage channels; (2) Interactional
Communication, which is two-way face-to-face communication carried out by directly visiting
neighbors' homes to request assistance for family events or house renovations; and (3) Transactional Communication, which represents multi-party collaboration involving role
exchange between residents and village government officials in providing logistics and labor
for public facility projects. These findings suggest that adaptive and emotionally nuanced
interpersonal communication patterns effectively preserve social harmony, solidarity, and rural
cultural integrity amid the wave of modernization.