DIVERSIFIKASI PRODUK BANDENG JUNOK DAN PENDAMPINGAN SERTIFIKASI HALAL MENUJU PASAR MODERN

Mashudi Mashudi; Faiz Nashrullah; Norita Vibriyanto

doi:10.35316/assidanah.v7i2.490-509

Authors

Mashudi Mashudi Ekonomi Syariah, Fakultas Keislaman, Universitas Trunojoyo Madura, Jawa Timur 69162, Indonesia
Faiz Nashrullah Hukum Bisnis Syariah, Fakultas Keislaman, Universitas Trunojoyo Madura, Jawa Timur 69162, Indonesia
Norita Vibriyanto Ekonomi Pembangunan, Fakultas Ekonomi dan Bisnis, Universitas Trunojoyo Madura, Jawa Timur 69162, Indonesia

DOI:

https://doi.org/10.35316/assidanah.v7i2.490-509

Keywords:

Community-Based Research, Halal Certification, Milkfish Product

Abstract

This community service activity is titled: Product Innovation of the Junok Milkfish Basket Group: Diversification of processed milkfish and halal certification assistance towards the Modern Market, it is important to answer the Asta Cita of President Prabowo Subianto's government, namely economic development to encourage the nation's independence from dependence on other countries through self-sufficiency in food, energy, water, creative economy, green economy, and economy blue, as well as development centered on downstreaming and strengthening the village economy. The Junok Al-Barokah milkfish basket group faces two main problems: First, traditional marketing is carried out without clear branding. Second, the problem of Junok milkfish production capacity is not optimal due to a less strategic marketing system. The efforts to improve the competitiveness of milkfish products carried out in Junok are consistent with the results of several studies and community service activities conducted elsewhere, including in Keputih, Surabaya, and in Kendal district by previous community service providers. It shows that ontologically, the benefits of diversifying milkfish products are understood. However, epistemologically, how can diversification and halal certification be implemented in other areas (Junok village in Madura) that have abundant natural resources for milkfish ponds and milkfish products? It is a novelty because no volunteer from any university or institution in the area has ever done it. It is the gap that needs answers and solutions. Thus, on an axiological level, this PKM activity addresses the need to improve the economy of Junok village in Sreseh sub-district. The Service Methodology is carried out through 4 key stages: Socialization, Training, Technology Application, and Evaluation and Reporting. The result of Abdimas's activities is that Abdimas Partners understands the brand identity and attractive packaging for Junok milkfish products, which have been successfully maintained through halal certification. In addition, they can apply equipment and technology to diversify product variants and develop marketing. Based on the evaluation results, the marketing of Junok milkfish, with its 3 processed variants, has increased sales to an average of 460kg from 250kg before the implementation of the Abdimas program.

Downloads

Download data is not yet available.

References

Abeng, Andi Tenri, and Zulkifli Maulana. “Abeng, Andi Tenri, and Zulkifli Maulana. "Pengolahan Produk Ikan Bandeng di Desa Tekolabbua Kecamatan Pangkajene Kabupaten Pangkep.” Journal Pertanianumpar, 2019, 78–85.

Afifah Rosyidah1, | Ratna Ediati1 | Irmina Kris Murwani1. “Aneka Olahan Bandeng dan Pemanfaatan Teknologi Keputih, Meningkatkan Daya Saing UMKM di Kelurahan.” SEWAGATI: Jurnal Pengabdian Kepada Masyarakat 5 (3) (2021): 270–77.

Agusta, I. “Metode Evaluasi Program Pemberdayaan.” In Konggres Dan Seminar IV Ikatan Sosiologi Indonesia. Bogor, 2002, 28–29.

Arbainah, Siti, et al. “Kuantitas, Peningkatan Kualitas dan Presto, Proses Produksi dengan Pemberian Bantuan Alat Vacum Pres Plastic dan Panci.” Prosiding Seminar Hasil Penelitian Dan Pengabdian Masyarakat Vol. 3, No (2020).

Aulia, N., Mashudi, M., & Dahruji, D. “Politik Hilirisasi Desa dan Aksesibilitas Keuangan Mikro Syariah Dalam Produksi Bandeng Junok Sreseh Sampang.” Maslahah: Jurnal Manajemen Dan Ekonomi Syariah 3(1) (2025): 89–104.

Ayuningtyas, F. “Membedah Teks Pidato Perdana Prabowo Subianto Sebagai Presiden (Analisis Wacana Kritis Perspektif Teun Van Dijk).” CoverAge: Journal of Strategic Communication 15(2) (2025): 171–89.

Djayadiningrat, A. F., Sukaatmadja, I. P. G., & Yasa, N. N. K. “Peran Inovasi Produk Memediasi Orientasi Kewirausahaan Terhadap Kinerja Pemasaran IMK Sektor Industri Makanan Kota Denpasar.” E-Jurnal Manajemen Unud 6(9) (2017): 4978–5004.

Harding, D., Kadiyono, A. L., Hidayat, Y., & Yanuarti, N. “Pelatihan Dan Pengembangan SDM Sebagai Salah Satu Upaya Menjawab Tantangan MEA.” Journal of Psychological Science and Profession 2(2) (2018): 185–92.

Maryuni, S., & Eka, A. “Sosialisasi Program Jaminan Kesehatan Nasional (JKN) dalam Meningkatkan Partisipasi Kepesertaan Mandiri BPJS Kesehatan di Desa Sungai Belidak Kecamatan Sungai Kakap Kabupaten Kubu Raya.” Spirit Publik: Jurnal Administrasi Publik 14(1) (2019): 1–15.

Mashudi, M., Dahruji, D., & Ubudiyah, H. “Comprehensive Analysis of The Milkfish Producer’s Welfare and The Development of Halal Blue Economy Businesses.” Al-Insyiroh: Jurnal Studi Keislaman 11(1) (2025): 101–32.

Nasirah. “Hasil Wawancara Ketua Paguyuban Bakul Ikan Al-Barokah Junok.” Sampang, July 2025.

Nurdianti, S. R. “Analisis Faktor-Faktor Hambatan Komunikasi Dalam Sosialisasi Program Keluarga Berencana Pada Masyarakat Kebon Agung Samarinda.” Jurnal Ilmu Komunikasi 2(2) (2014): 145–59.

Purnamayati, Lukita, et al. “Pengaruh Pengemasan Vakum Terhadap Kualitas Bandeng Presto Selama Penyimpanan.” Jurnal Teknologi Hasil Pertanian 11(2) (2018): 63–68.

Rahmadani, A., Hakim, L., & Setiawati, B. “Pengaruh Pemberdayaan Usaha Kecil Dan Menengah Terhadap Pembangunan Ekonomi Masyarakat Kecamatan Wara Kota Palopo.” Jurnal Administrasi Publik 5(2) (2019): 244–61.

Saputri, A. R., & Hardiyan, M. I. “Koperasi Desa Merah Putih Dalam Perspektif Pembangunan Desa Dan Tata Kelola Pemerintahan.” Ournal of Society Bridge 3(2) (2025): 95–106.

Satibi. “Hasil Wawancara Kepala Desa Junok, Sreseh, Sampang.” Sampang, July 2025.

Siswadi, Ahmad Syaifuddin. “Penelitian Tindakan Partisipatif Metode PAR (Partisipatory Action Research) Tantangan dan Peluang dalam Pemberdayaankomunitas.” Ummul Qura : Jurnal Institut Pesantren Sunan Drajat (INSUD) Lamongan 19 No.2 (2024): 112–25.

Sugeng Wahyudi, Suharnomo, Hersugondo, Rio Dhani Laksana, Sigit Febriant, Sri Supriyati, Daryono. “Upaya Menguatkan Daya Saing Industri Produk Olahan Bandeng Guna Meningkatkan Pendapatan Masyarakat Kabupaten Kendal.” Jurnal Visi Manajemen Vol.6, No. (2020): 2–12.

Suhaeni, Neni. “Petunjuk Praktis Membuat Bandeng Presto.” Nuansa Cendekia, 2023.

Ulfiyah, U., Mashudi, M., & Dahruji, D. “Strategi Pengembangan Usaha Halal Pengolahan Bandeng Oleh Kelompok Paguyuban Masyarakat Desa Junok Sreseh Sampang.” Maslahah: Jurnal Manajemen Dan Ekonomi Syariah 3(1) (2025): 61–75.

Wijanarko, A., & Susila, I. “Faktor Kunci Keberhasilan UMKM Kreatif.” Eprints.Umsida.Ac.Id, 2016, 67–81.