POLA KOMUNIKASI LEMBAGA ASWAJA CENTER DALAM MENSUKSESKAN KEGIATAN PEKAN ASWAJA

Abstract

The Aswaja Center Institute is an institution engaged in handling the cadre activities of
students in aswaja material (Ahlusunnah Wal Jama’ah). This institution is under the auspices of the Central Board of IKSASS Santri Pondok Pesantren Salafiyah Syafi’iyah Sukorejo
Situbondo. In every organization, communication is needed to establish interaction between
management or organizational actors. communication that is carried out intentionally in communication creates a certain pattern which is called the pattern of organizational communication. What is the pattern used by the management of the aswaja center in carrying out Aswaja
week activities and what is the description of its success? In this paper will be answered. The
methodology used in this research is descriptive qualitative. Data collection techniques with
observation, interviews and documentation. The theories used include Popi Ruliana’s theory
of organizational communication patterns and David C. Korten’s theory of program success.
The results of the study stated that the Aswaja Center institution in the success of Aswaja
week activities carried out five patterns, including communication patterns for all channels,
communication patterns in the form of chains, upward communication patterns, downward
communication patterns, and lateral communication patterns. And the success of the Aswaja Center in carrying out each activity can be seen from the suitability indicator between the
program and the beneficiaries.