Al-Idarah : Jurnal Manajemen dan Bisnis Islam

ANALYSIS OF BRAND IMAGE STRATEGIES ON INSTAGRAM IN REACHING THE MARKET: CASE STUDY ON SAMBAL CAK MAN

2024-08-04T13:04:57+00:00

This research is aimed at analyzing the effectiveness of brand image strategies on the Instagram platform in reaching a wider market for Sambal Cak Man products. The method used in this research is descriptive qualitative. In this study, researchers carried out data collection steps using in-depth interviews, observation and documentation. The results of this research show that the brand image strategy on the Instagram platform is effective in expanding the Sambal Cak Man market as proven by the number of orders from outside the region to outside the province after using Instagram as a marketing medium.

Gig Workers’ Performance through Work Motivation and Organizational Commitment: An Evidence of Gojek Drivers Surabaya

2024-08-04T13:04:53+00:00

This research aims to investigate the impact of work ethics, compensation, and work environment on work motivation, organizational commitment, and performance of gig workers in GOJEK Surabaya, Indonesia. The study involved 349 drivers of GOJEK Surabaya, selected through random sampling techniques, and Structural Equation Modeling (SEM) with the AMOS 21 program. The findings revealed that work ethics did not affect work motivation, organizational commitment, or work performance, while compensation did not affect work motivation or organizational commitment. Additionally, commitment did not affect work performance, whereas the work environment affected work motivation and organizational commitment, but not on work performance. Furthermore, work motivation did not affect work performance, and organizational commitment did not affect work performance. This study can assist the company in improving performance by providing excellent service to its consumers through gig workers.

ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MINAT SANTRI MELANJUTKAN STUDI DI UNIVERSITAS IBRAHIMY: PENDEKATAN MIXED MTHOD

2024-08-04T13:04:44+00:00

The disparity in the number of students at each university is not always evenly distributed. The difference is quite large. It is recorded that some universities can accept tens of thousands of students per year. In addition, there are also universities that only accept hundreds of students per year. Many factors cause this high disparity. This research tries to examine the factors that influence students’ interest in continuing their studies at Universitas Ibrahimy Sukorejo Situbondo. The research method applied was a mixed method with a sample of 236 final year students from schools under the auspices of Salafiyah Syafi’iyah Sukorejo Situbondo Islamic Boarding School. The results show that higher education accreditation status and parental support have a significant positive effect on students’ interest in continuing their studies at Universitas Ibrahimy. In addition, facilities and infrastructure influence students’ interest in continuing studies but have a negative coefficient. Another dimension, namely the amount of education costs, has no effect on students’ interest in continuing studies. The researcher recommends to future researchers to increase the number of samples and dimension, such as geographic distance, opportunities for acceptance and cost of living as well as other dimensions that are considered to be related to students’ interest in continuing studies so that the research results obtained are more comprehensive.

ANALISIS STRATEGI PENGEMBANGAN USAHA PONDOK PESANTREN DALAM UPAYA MEWUJUDKAN KEMANDIRIAN EKONOMI PESANTREN (STUDI KASUS PADA BIDANG USAHA (BIUS) PONDOK PESANTREN SALAFIYAH SYAFI’IYAH SUKOREJO)

2024-08-04T13:04:39+00:00

This research wants to know the business development strategies carried out by the Sal-Saf Sukorejo boarding school business sector in an effort to realize the Islamic boarding school's economic independence and what obstacles are faced in developing the business. This type of research is field research with a qualitative descriptive approach, obtaining research results, business development strategies carried out by expanding the business scale through investment, increasing production, and developing the business in other places. Expanding business scope. Carry out structured financial management. Strengthen marketing. Provide extra assistance to newly opened units. As well as carrying out product innovation. With the strategy implemented, the Islamic boarding school can achieve economic independence, because the business sector does not have consumer debt, has business confidence, has investment, is able to manage cash flow, and is mentally strong when facing financial disruption. Meanwhile, the obstacles are the lack of professionalism of existing human resources in developing the business, as well as the weakness of the existing system in the business sector of the Sukorejo Salafiyah Syafi'iyah Islamic boarding school.

PERSPEKTIF ETIKA BISNIS ISLAM TERHADAP PERILAKU KONSUMEN DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN MAKANAN CEPAT SAJI DI RUMAH MAKAN BAK VIKA BANGKALAN

2024-08-03T16:49:13+00:00

Dalam berperilaku, konsumen tidak hanya mengambil keputusan pembelian sesuai dengan keinginan saja, akan tetapi sangat perlu para konsumen memperhatikan prinsip-prinsip dan etika dalam pengambilan keputusan pembelian makanan cepat saji. Misalnya memilih makanan yang halal, proses produksi yang baik dan benar, serta tidak berlebihan, harus sesuai dengan kebutuhan. Penelitian ini menggunakan pendekatan kualitatif dan populasi penelitian ini adalah konsumen dan produsen diobjek penelitian. Teknik pengumpulan data menggunakan observasi, wawancara, dan dokumentasi. Analisis data menggunakaninteraksi yang dimulai dari pemgumpulan data, reduksi data, dan penyajian data.
Hasil penelitian menunjukkan mayoritas konsumen rumah makan bak Vika dalam pengambilan keputusan pembeliannya sangat memeperhatikan produsen yang menggunakan etika bisnis Islam. Karena dengan produsen yang menggunakan etika akan memberi efek yang baik kepada konsumen dan jika, salah dalam mengelolanya khususnya dalam makanan cepat saji akan berdampak halal haramnya makanan tersebut. Hal-hal yang menjadi faktor dalam pengambilan keputusan pembelian di rumah makan bak Vika antara lain: kebudayaan, pengalaman, kelas sosial, dan kelompok referensi kecil.

Manajemen Strategi Pemasaran Syariah Terhadap Peningkatan Profitabilitas Home Industry Ikan Wader Crispy

2024-08-04T13:06:06+00:00

Home Industry Crispy Fried Spotted Barb Fish is an Islamic business venture in the culinary sales sector which operates in the field of food production and provides various forms of packaging, the net of which is increasing rapidly from year to year. However, in previous years there was a decline in income due to decreasing consumer interest which of course had an impact on the business. This research uses a qualitative approach. The data source in this research is primary data obtained through interviews with the owner of this home industry, head of marketing, employees and consumers. Secondary data is records or documentation that previously existed. The results of research on sharia marketing strategy management towards increasing the profitability of the Home Industry Crispy Fried Spotted Barb Fish are that there is more emphasis on good service, friendly, polite, no lies, good to all consumers and continues to innovate so that with this strategy it can compete with food products others and regular consumers are given a discount on every purchase. If the goods that have been purchased do not match the quality of the goods, home industry will replace the goods that have already been purchased. Sales from the average period 2018–2022, in the first year 2018-2020 experienced an increase and in 2021 experienced a decrease due to the lack of catches of fresh wader fish due to frequent flooding. The biggest increase occurred in 2022 because conditions had returned to normal (no flooding) and became a supplier for shops in Bondowoso

TINJAUAN HUKUM ISLAM TERHADAP PRAKTIK UTANG PIUTANG BIBIT KENTANG DENGAN SYARAT JUAL BELI DI DESA JAMPIT KECAMATAN IJEN KABUPATEN BONDOWOSO

2024-08-04T13:05:01+00:00

Bermuamalah, debts and receivables are a form of contract that contains a social aspect which aims to help each other, so that the conditions in the debts and receivables transaction that are set by either one party or both parties are deemed to be incompatiblesharia principles.This research seeks to explain the study of muamalahfiqh regarding the existence of terms of sale and purchase in debts and receivables, as is the case in the community in Jampit Village, Ijen District, Bondowoso Regency.

This research uses descriptive analytical methods. As for the data source in this research, the author used field research.The results of the research are that the practice of debt and receivables that occurs in Jampit Village, Ijen District, Bondowoso Regency is a conditional transaction, because farmers who want to get seeds must be willing to sell the products obtained to the factory through the group leader. The sales proceeds will then be directly deducted from the farmer's debt according to the amount of the debt, then the remainder will be given to the farmer through the group leader. The production selling price has been agreed at the beginning of the contract. When a crop fails, the group leader does not force his members to pay off their debts, but farmers are given more leeway, so they can re-register for the next planting season.

Islamic Law Review of the Practice of Potato Seed Debts and Receivables with Terms of Sale and Purchase in Jampit Village, Ijen District, Bondowoso Regency if seen from the harmony and the conditions have been fulfilled. So the practice of debt and receivables is legal according to Islamic law. Debts and receivables are made based on mutual consent, which means that the terms of debt and receivable transactions in the Village are not prohibited because in this case the parties are not harmed.

MODERNISME ISLAM DALAM BIDANG MANAJEMEN BISNIS SYARIAH

2024-08-04T13:04:49+00:00

Modernism in Islam in the Field of Shariah Business Management. Modernism in Islam in the field of Shariah business management focuses on building a business management system based on Islamic values. In practice, Shariah business management must be grounded in spiritual values, understand what constitutes halal and haram business, and focus on both worldly and eternal outcomes, rather than solely on the compatibility of theory with practice. The progress of Islam in the fields of economics and business is inseparable from technological advancements and the development of time. The role of Islamic business ethics and good human resources also significantly influences modernism in Shariah business management. This study is conducted through a literature review, collecting and analyzing written sources such as books, journals, articles, and theses. The purpose of this journal is to understand the processes of Islamic modernization in Shariah business management and the impact of technological advancements on the development of Shariah business. In essence, modernism in Islam in Shariah business management aims to create a business management system that is grounded in Islamic values and oriented towards eternal happiness, while maintaining social responsibility and moral values.

IMPLEMENTASI STRATEGI 6R PADA BISNIS RITEL UNTUK MENGHADAPI PERSAINGAN USAHA DALAM PERSPEKTIF ETIKA BISNIS ISLAM DI MINIMARKET BENGKULU INDAH

2024-08-05T22:22:57+00:00

Skripsi ini berjudul “Implementasi Strategi 6R Pada Bisnis Ritel Untuk Menghadapi Persaingan Usaha Dalam Perspektif Etika Bisnis Islam Di Minimarket Bengkulu Indah” disusun oleh Mawaddah NIM 3720088 Program Studi (S1) Manajemen Bisnis Syariah,Fakultas Ekonomi Dan Bisnis Islam, Universitas Islam Negeri (UIN) Sjech M. Djamil Djambek Bukittinggi.Penelitian ini bertujuan unuk mengetahui implementasi strategi 6R pada bisnis ritel di bengkulu indah.Metode penelitian yang digunakan yaitu deskriptif kualitatif dengan menggunakan teknik pengumpulan data observasi, wawancara terstruktur dan studi kepustakaan, dalam penelitian ini yang menjadi informan sebanyak 20 informan. Teknik analisis data yan digunakan dalam penelitian ini bersifat deskriptif- normatif. Data-data dalam penelitian ini dikumpulkan dari berbagai sumber baik secara langsung maupun tidak langsung. Kemudian disajikan dalam bentuk tulisan.

Hasil penelitian menunjukkan bahwa implementasi strategi 6R sudah terlaksana mulai dari strategi produk, strategi kuantitas,strategi waktu, strategi tempat, strategi promosi, strategi harga sehingga mampu memasarkan produk yang ditawarkan kepada konsumen. Namun strategi promosi yang dilakukan di Bengkulu Indah belom maksimal, belom memanfaatkan media sosial sepenuhnya dalam promosi produk sehingga diharapkan untuk kedepannya produk yang dipasarkan dapat diminati dan diketahui oleh masyarakat luas.