INCREASING THE ONLINE SKILLS OF MSME PLAYERS THROUGH MARKETPLACE WORKSHOPS IN KENTENG VILLAGE, PURWANTORO DISTRICT

: Marketplace is an application that connects sellers and buyers in online cyberspace transactions. Already using the marketplace was a business strategy in the business world, considering complex problems, increasing competitors, and demands to keep up with global developments that demand always being creative and innovative. In this digitalization era, marketplaces have a very important role for MSME players in boosting marketing, increasing online sales turnover for branding, and increasing market accessibility to expand market reach easily and quickly. However, the problem that has occurred is that there are still many MSME players who are reluctant to jump into digital platforms. It was due to the difficulty of accessing the marketplace. It has also happened in Kenteng Village, where the majority of MSME players have not utilized the marketplace to sell products. Therefore, the solution that can be offered is to hold a workshop, "Online Marketplace Skills Improvement for MSME Actors in Kenteng Village", through the ABCD method .


INTRODUCTION
The rapid development of technology and communication has caused changes in various areas of daily life, including the economic field.In the current era of digitalization, electronic media has become one of the mainstay media for communication and business.That also encourages the economic growth of people who develop businesses online.The development of information technology devices makes it easier for every prospective buyer to find the goods they want through their communication devices.Based on data from Digital 2023 1 , the number of internet users in Indonesia always increases from year to year.As of January 2022, the number of internet users in Indonesia has reached 202 million users and increased to 213 million users, where the purpose of internet use is 49.5% of all internet users is to search for products and brands.Therefore, online business is a very promising opportunity to be developed by MSME players.With the advantages of information technology, it should be utilized by MSME players in order to achieve optimal profits.MSME players can take advantage of various kinds of information technology media to promote and increase sales of their products, one of which is through social media.Each social media platform has its different services and features, so an understanding of the strategies used to market products is required.Thus, MSME players need online skills to develop their business through technology and communication devices2 .
One of the ways digital media makes sales other than social media is through the marketplace.Marketplace is a platform that offers numerous sellers' products and services that clients can buy3 .Various popular online marketplace platforms in Indonesia include Tokopedia, Shopee, Bukalapak, Lazada, and Blibli4 .From Digital 2023, as of January 2023, it can be seen that the number of visitors to the Shopee page has reached 165 million visitors, and Tokopedia has reached 141 million visitors 5 .Internet users always increase from year to year, so it can be concluded that the marketplace is one of the digital media that has great potential for carrying out online buying and selling.
Kenteng Village, Purwantoro District, Wonogiri Regency is a village where most of the people are MSME players who own various products.In marketing products, the majority of MSME players still use conventional methods, namely by participating in exhibitions, being entrusted to stores, and receiving orders at certain times.Thus, the marketing they do is still very limited, so the business they have has not developed optimally.In research conducted by Artaya and Purworusmiadi, the existence of the marketplace turned out to be very helpful for small businesses in six districts in East Java, namely Sidoarjo, Mojokerto, Lumajang, Malang, Tuban, and Pasuruan 6 .The results of research conducted by Andika et al. show that the Shopee marketplace platform has various features that have an effective impact on consumers' online shopping 7 .The digital marketing literacy workshop (WA, IG, Youtube and Shopee) conducted in Jatirejo Village, Yogyakarta Special Region, showed results that could build inspiration for MSME

Analysis Data in The Research Method
The method used in writing this article is the ABCD method, usually described as Asset Based Community Development, which is used as a way to deal with existing problems.This method is considered appropriate because the main study is the utilization of the potential and assets owned by the community in that place.Thus, seeing that there are so many MSMEs and their limited knowledge about the world of digital marketing, it is necessary to make an effort to explore the capabilities of MSMEs so they can understand marketing through digital marketing.
Several steps are needed to implement these activities.The first is inculturation or introduction to community service activities.The introduction to all elements of the community and explore all information and potential in Kenteng village.The second is discovery, discovery to reveal information.After the introduction, all the information obtained is summarized and recorded as the beginning of the research material.The third design is knowing assets and identifying opportunities.After summarising all the information and making observations, community service lecture participants determined the potential of Kenteng village, namely the potential of MSME players in the village.The fourth definition is to support the implementation of work programs.The last is reflection, which is a reflection on the work program.
From the results of these observations, digital marketing-based training emerged, which aims to develop and explore the potential and reduce aspects of weaknesses that are analyzed as hindering society's progress.

Mentoring Techniques
The empowerment of community assets is carried out using several assistance techniques, including the ABCD approach to the community, namely11 : This technique is a depiction of community-based knowledge and perceptions to encourage the exchange of information and equalize opportunities for all members of society to contribute to the process of influencing the environment and their lives.These community members include mothers' organizations, fathers' organizations, citizens' associations, financial assets, natural assets, spiritual or cultural assets and special minority groups 13 .

c. Association Mapping
This technique is an interaction process of forming social institutions that are formed due to the following factors: 1) oriented to predetermined goals; 2) the existence of social relations; and 3) awareness of the same conditions 14 .

d. Individual Inventory Skill
This technique is used to map assets with FGDs, interviews, and questionnaires with benefits, namely: (1) Empowering and having solidarity in the community; (2) Assisting in public relations; and (3) Helping identify people's talents and skills.

e. Low Hanging Fruit
After the community knows the strengths, potentials and opportunities by finding area searches, asset mapping, and group or institution mapping and they have built beautiful dreams, the next step is how they can do all the dreams above because of space and time constraints all their dreams can't be realized 15 .Priorities are easy ways or actions to identify one of the dreams that can be achieved by utilizing the potential of the community itself measurably 16 .After carrying out several stages to find existing assets in Kenteng village and based on various considerations through discussions, the initial decision was made to make MSME players a top priority in service activities.

Mentoring Stages
The first stage carried out is to organize the story and study Appreciative Inquiry in ABCD with observations and objectives consisting of two key elements, namely taking advantage of the time to introduce some residents that there will be community service activities by researchers and determining the focus on the core program to be carried out.As for this first stage, researchers carry out four important steps, namely: 1) researchers have determined the place of research; 2) determine and run on predetermined programs; 3) determine the goals of MSMEs that are the subject of research; and 4) collect various information about the background of the research taken by the researcher.
The second stage is to discover stories from the past to the present by asking questions to MSME members.This stage consists of (1) Revealing the source of life for MSME players and (2) Examining the strengths and special elements that emerge from the stories told by MSME players.
The third stage is dreaming of the future with positive power in encouraging change by using imagination to realize the positive side they have.The third stage is to help MSMEs in Kenteng Village recognize digital marketing.It will make it easier for MSMEs to market their products.
The fourth stage is mapping assets so that MSME players can perform well with existing skills or resources; then, asset mapping and selection are carried out in two stages, namely mapping assets, talents, competencies, community resources and selection to start achieving agreed community goals.
The fifth stage is connecting and mobilizing MSME players so they can plan goals and mobilize to achieve the vision of the planned stages.At this stage, help Kenteng village MSMEs to determine which program will be the main priority.This program will be implemented by people who are committed to moving together to make their dreams come true.
The sixth stage is conducting learning, monitoring, and evaluating assets with a baseline, as well as monitoring the development and performance of a program using an ABCD-based approach 17 .At this stage, researchers assisted MSMEs in Kenteng village in creating accounts on social media such as Shopee and Google Trends.Then, MSMEs are taught how to buy and sell their products through social media.

RESULTS
On July 3, 2023, IAIN Ponorogo students carried out a Community Service Lecture to help with the daily activities of the people of a certain area in various fields of activity.
Community Service Study Group 12 students received community service assignments located in Kenteng Village, Purwantoro District, Wonogiri Regency.This community service course is one of the courses that students must take in the seventh semester.Students also carry out community service, which is a direct academic task in the community.By carrying out direct activities in the field, Community Service students are expected to be able to understand various problems in society and apply their knowledge to solve these problems.Direct service in the region will also develop and improve students' abilities in society.
Community service students take several initial steps to carry out this community service MSME players in Kenteng Village, in terms of marketing their products, can still be categorized as using conventional methods.The majority of MSMEs have not utilized social media as a means to market products.The factors that cause this are that they are not yet able to understand digital marketing and have a lay mindset.However, there are also MSME players who use social media as a means to market their products so that their businesses can develop and the results achieved are optimal.MSME players who use social media in product marketing are still categorized as minimal, but they are already able to export to Bali.So, it can be said that MSME players in Kenteng Village have not yet used the marketplace to sell products because there are still minimal MSME players who use social media to market their products.

Dream
Marketplace is an application that connects sellers and buyers in online transactions in cyberspace.Customers choose a marketplace platform based on a good reputation, low product prices, free shipping, fast delivery, easy return policies, a large selection of payment methods, and so on.The use of the marketplace is a business strategy in the business world.Considering complex problems, increasing competitors, and demands to keep up with the global world requires us always to be creative and innovative.The use of the marketplace itself saves marketing and promotion costs, as well as energy and time spent18 .
In the current era of digitalization, marketplaces have emerged as the main platform for micro, small, and medium enterprises (MSMEs) in Indonesia to increase their income.In this context, MSMEs that want to develop in the digital era must be able to adapt to continuously developing technological advances.MSMEs are one of the business sectors in national economic growth that must be empowered and developed.The role of MSMEs in national development can be realized by using information technology to expand marketing networks.

Marketplaces can play an important role in increasing the competitiveness of MSMEs in
Indonesia.MSMEs can increase their sales by using the marketplace.In this era of digitalization, marketplaces have a very important role in facilitating online trade, which allows sellers and buyers to interact and carry out buying and selling transactions online.MSME players can take advantage of the marketplace to boost marketing, increase online sales turnover for branding, and increase market accessibility to expand market reach easily and quickly.
Marketplaces are more popular among consumers when shopping because they provide a large selection of goods at more affordable prices.From the business actor's perspective, the marketplace helps to reach a wider range of buyers.The role of the market for MSMEs also allows sellers to have more time to produce products and improve services, which makes customers feel more satisfied.Sellers can reach consumers more widely without having to have physical stores in various locations.It makes it easier for consumers to get the products they need without having to visit a physical store.
MSMEs can compete with large companies and expand their business opportunities by having easier access to global markets through marketplaces.MSMEs can generate more income, create jobs, and contribute to economic growth by increasing their competitiveness.Thus, it can be said that the market has a very important role in increasing MSMEs competitiveness in the digital era 19 .The problem that occurs is that there are still many MSME players who are reluctant to jump into digital platforms.This is due to the difficulty of accessing the marketplace.Among the challenges faced by MSME actors is digital knowledge, where business actors must understand new online features to be able to use, competent human resources, and so on20 .Based on the problems that occurred in Kenteng Village, the sale of products by business actors has not been used in the marketplace.Meanwhile, in the current era of digitalization, the marketplace itself has a very important role in the business world, which can increase business competitiveness, reach a wider market, and increase economic growth in Indonesia, among other important roles.Therefore, the solution that can be offered to overcome these problems is by holding a workshop with the theme "Improving Online Marketplace Skills of MSME players in Kenteng Village, Purwantoro District, Wonogiri Regency".
Based on the problems that occurred in Kenteng Village, the sale of products by business players has not used the marketplace.Meanwhile, in the current era of digitalization, the marketplace itself has a very important role in the business world, which can increase business competitiveness, reach a wider market, and increase economic growth in Indonesia, among other important roles.Therefore, the solution that can be offered to overcome these problems is by holding a workshop with the theme "Improving Online Marketplace Skills of MSME Actors in Kenteng Village, Purwantoro District, Wonogiri Regency".This workshop will be held on July 26, 2023, at the Kenteng Multipurpose Building or Kenteng Village Hall.The speaker in this workshop activity was Mr. Kusbeni Abdullah, S.Kom, who served as the Transfumi Guard of the Ministry of Cooperatives and MSMEs of East Java, Pandu Digital Indonesia.The moderator at this event was Adena Faza Nusantara, a student of IAIN Ponorogo and a member of the Community Service Lecture group 12.The targets in the workshop activities are MSME players in Kenteng Village, including joint ventures, tofu, brownies, cashews, reneging, resolve, tempeh, online shops, rica-rica, frozen food, animal husbandry, cassava chips, and so on.Mr. Village, the head of Kenteng Village, Kenteng Village officials, the mothers of family empowerment and welfare cadres, and field supervisors attended this workshop.
In this workshop, the speaker explained digital marketing and provided an understanding of how MSME players market products through the marketplace.After the resource person explained digital marketing to MSME players, he gave the opportunity to MSME players who were willing to help create a business profile, which was very beneficial for them.This business profile can make products owned by business actors easy for consumers to find.This is because the product brand will appear when consumers search for the product on Google.Apart from that, at the end of the workshop, to deepen the understanding of MSME players regarding the material that has been explained, a question and answer session will be held where those who ask questions will be given door prizes.The result of the workshop is a science that MSME players apply to run a marketplace business and business profile.In this case, participants of the Community Service Lecture assist in creating marketplaces and business profiles in the hope of making it easier for MSME actors to create these accounts.One of the MSMEs that carried out direct assistance was the brownie business of residents.This direct assistance was carried out in front of all participants.Direct assistance is carried out in creating a verified business profile on Google and creating a Shopee marketplace.This business profile aims to help MSMEs that sell fast food and snacks that cannot last long.
In addition, participants of the Community Service Lecture provided direct assistance in creating a marketplace for MSME players engaged in Loro Blonyo Sculpture Crafts and Carving and Cassava Rengginang businesses.The creation of this marketplace is expected to be able to increase sales of MSME players in the digital era so that it can increase income.The creation of a marketplace and business profile for MSMEs means that students and young people from Karang Taruna carry out monitoring activities in the operation of the market and business profile.In monitoring the marketplace, confusion was found regarding uploading product photos and creating MSME product descriptions.Then, when tracking the business profile, the problem of lack of product reviews and ratings was discovered.This problem is homework for students of the Community Service College and Karang Taruna Youth, so with this, we provide assistance and education regarding this problem so that all MSME players and Karang Taruna Youth understand this problem.

DISCUSSION
On July 3, 2023, IAIN Ponorogo students carried out a Community Service Lecture to help with the daily activities of the people of a certain area in various fields of activity.
Community Service Study Group 12 students received community service assignments located in Kenteng Village, Purwantoro District, Wonogiri Regency.This community service course is one of the courses that students must take in the seventh semester.Students also carry out community service, which is a direct academic task in the community.By carrying out direct activities in the field, Community Service students are expected to be able to understand various problems in society and apply their knowledge to solve these problems.Direct service in the region will also develop and improve students' abilities in society.With the management of MSMEs, which are the village's assets, it is hoped that the welfare of the village people will increase21 .
The majority of MSME marketing in Kenteng Village has not used the marketplace.The existence of this marketplace is very helpful and makes it easier for MSME players to sell online 22 .
programs; (2) Transfumi Guard of the Indonesian Ministry of Cooperatives and MSMEs as trainers for online marketplace training workshops; (3) MSME players in Kenteng Village as the target of the training program; and (4) Kenteng Village Government and Karang Taruna Kenteng Village as infrastructure providers and volunteers for further program assistance.
a. Appreciative Inquiry (AI) This mentoring technique involves making changes based on the assumption that the organization can work to become a living, effective, and successful organization by connecting with the community.This technique tends to multiply positivity in the organization and does not analyze the root of the problem and the solution.AI consists of 4 As-Sidanah: Jurnal Pengabdian Masyarakat, 6(1), 144-159, April 2024 | 148 stages (Destiny, Design, Dream, Discovery) called the 4-D Cycle and is realized with FGD. b.Community Mapping Community Mapping is an approach or way to expand access to local knowledge 12 .
activity.It includes carrying out initial observations in Kenteng Village, Purwantoro District.From the results of observations made, field conditions in all areas, such as education, economics, and social.With various considerations, the Community Service students decided to focus Marketplace Digitalization activities on the products of MSME players, with the aim of making the businesses of MSME players develop further in the future because the online skills of MSME players are still quite lacking.Here are the steps: 1. Discovery The discovery stage is the first stage in the ABCD method, namely by finding the potential that exists in the village.At this stage, the first step taken to discover the potential in the village is to conduct outreach to the community and take part in various activities that already exist in the village.Kenteng Village is one of the villages in Purwantoro District that has great potential.The residents of Kenteng Village have a lot of potential, especially in the economic sector.The majority of the people of Kenteng Village are MSME players with various types of businesses owned.Among the MSMEs in Kenteng Village are typical products of Loro Blonyo statues, tofu, cashews, arts such as statues of guardians, cakes, and many other MSMEs.The MSMEs that are very famous in Kenteng Village are tofu products and Loro Blonyo statues.In fact, Kenteng Village got the nickname of the centre of the tofu industry and the Loro Blonyo statue.

Figure 1 .
Figure 1.Interview with a Sculpture Craftsman

Figure 4 .
Figure 4. Visit to a Sculpture Craftsman workshop.This assistance is in collaboration with the cadets Karang Taruna of Kenteng Village and Transfumi Guard of the Indonesian Ministry of Cooperatives and MSMEs Wonogiri branch as trainers.It is intended when the service period of Community Service College students has ended, and MSMEs in Kenteng Village can develop by utilizing the marketplace.CONCLUSION Based on the problems that occurred in Kenteng Village, MSMEs still need development to be able to reach a wider market, and the majority still use conventional methods in selling products.The factors that cause this problem are a lack of understanding of digital marketing, a lack of skills of business owners in utilizing the market to sell products, and the majority find it difficult to use the market.Therefore, students of Community Service Lecture Group 12 IAIN Ponorogo carried out a core work program, namely the workshop "Improving Online Marketplace Skills for MSME Actors in Kenteng Village" with the ABCD method.The results of the workshop showed that MSME actors in Kenteng Village have increased their understanding of digital marketing and marketplace skills so that MSMEs can develop more broadly.This assistance is in collaboration with the cadets Karang Taruna of Kenteng Village and Transfumi Guard of the Indonesian Ministry of Cooperatives and MSMEs Wonogiri branch as trainers.It is intended so that when the service period of Community Service College students has ended, MSMEs in Kenteng Village can develop by utilizing the marketplace.
The monitoring activities that have been carried out by Community Service Lecture Students and Karang Taruna Youth aim that when Community Service Lecture students return to Higher Education and have carried out Community Service Lecture assignments, there will be no confusion in the operation of the Market Place.If problems occur, they can be overcome by Karang Taruna Youth and MSME players.With cooperation and synergy between Karang Taruna Youth Youth, MSME players, and Community Service College Students, they are expected to be able to advance businesses that develop in the community, especially Kenteng Village.